Oriental cuisine has long been more than just a trend. For many people, it’s a standard part of their diet: at family meals, for a spontaneous snack, or when getting together with friends. What appeals to so many about it is the sense of togetherness. Food is shared, stuffed, dipped, and enjoyed together. Good bread is almost always at the center of it all.
This is exactly where our “Tastes of the Orient” theme comes in. As explorers and bakers, we seek out specialties where you can taste the origin and craftsmanship: traditional recipes, carefully baked, with the distinctive aroma familiar from the homeland of this cuisine.
The flatbread is soft and light and pairs well with falafel, meatballs, and fresh salad. The simit ring with a sesame crust is just as delicious for breakfast as it is with cheese as a light meal. The paper-thin lavash can be used as a wrap or served with dips. Whether for toasting or ready-to-eat, as a mini version for the air fryer or in family-size portions: these products find their place in a wide variety of everyday situations.
For retailers, this means that demand for Middle Eastern specialties is growing, and with IBIS, this interest can be met with a product line that combines flavor and authenticity.
Translated with DeepL.com (free version)
